While everyone else is fighting over chicken sandwiches, KFC is turning attention to plant-based “chicken.” KFC will test a Beyond Meat version of their fried chicken in one restaurant in Atlanta. Customers will be asked their opinion on the taste and KFC will decide what they will do next. The fake chicken test starts on Tuesday.
As a plant-based fan myself, I’m really excited to see so many national chains testing out these options. While I don’t live in ATL, I’m confident this test will go well and be a nationwide option by year’s end. Burger King recently did a test of their Impossible Whopper and quickly scaled it nationwide. Subway launches a Beyond Meatball sub next week too. I encourage you to try it once and you’ll notice that it’s a healthier option with the same great taste.